Proposed role · for discussion
The production is automated. The standard, the judgment and the sign-off are not — and those are the job. Nothing reaches a client that this role has not approved.
four authorities, all of them real
Nothing goes to a client, and nothing renders at full quality, without his sign-off. That gate exists in the workflow today and belongs to nobody — which is exactly where the work stalls. It becomes his, with the authority to send anything back.
Every brief the platform produces carries guardrails — what the output is allowed to be, and what it is never allowed to do. He writes them. They are not suggestions to the machine; they are the constraints it works inside.
The imagery the system draws from is a curated set of real ANC work. What belongs in it, and what each image may be used to claim, is his call. The platform only ever picks from what he has handed it.
If ANC is going to lean less on outside design, somebody has to define what "good enough to ship without them" means and hold the line. That standard is his to set — a bigger call than any single deck.
the same eye, applied at a different altitude
One designer makes a great deck. A creative director decides what every deck has to be.
the system cannot check itself — measured, not assumed
Every one of those failures looks like finished work. Sales cannot see them — only this role can.
Automating production does not remove the person who decides what good is. It puts them in charge of everything at once — and makes their standard the thing the whole system runs on.